I'm a Senior Product Designer focused on high-stakes product problems where clarity, trust, and usability all matter. Most of my work sits in AI-powered and data-rich environments, turning ambiguous information into workflows people can understand and act on.
At Mintel, I lead product design for research and analytics tools used by global teams. I specialise in turning ambiguous problems into clear, scalable workflows, balancing user needs, business goals, and technical constraints.
I work closely with product managers and engineers to define problems early, pressure-test decisions, and deliver thoughtful solutions that scale. My work sits at the intersection of product thinking, systems design, and interaction craft with a strong focus on accessibility and long-term product evolution. Beyond product delivery, I've contributed to Mintel's design system and taken on interim leadership and mentoring.
Outside of work, you'll usually find me staying active through tennis and the gym, discovering new music, attending live gigs and festivals, tending to the garden, and cheering on my team at a football match.
Current role
Senior Product Designer
Mintel · London · 2018 – Present
Progressed from UI Designer to Senior Product Designer, with growing ownership across product direction, design systems, and team leadership; alongside hands-on design for Mintel's AI and analytics portfolio.
Key contributions
Leading product design across AI-powered products
Shaped end-to-end experiences for tools such as Leap (AI research assistant), Spark (concept generation), and Landscapes (market analytics), helping users move from exploration to confident decision-making.From craft to product ownership
Transitioned from visual/UI design into a product-focused role, working upstream to define problems, shape solutions, and deliver iteratively with cross-functional teams.Designing for trust in complex systems
Defined patterns that improve transparency in AI and data outputs: citations, source clarity, scoring explainability, and predictable system behaviour.Scaling and evolving the design system
Owned and expanded Mintel's component library, tokens, and accessibility standards; improving consistency and delivery speed across product teams.Supporting team growth and design practice
Mentored designers, led design critiques, and supported the team during periods of interim leadership.